In this study recently published in the journal The Senses and Society (Berg Publishers), Jon Holtzman (Anthropology, Western Michigan) claims that memory of bad food may be more vivid and intense than the unmarked occurrence of everyday eating. Thus, memories of bad food play a key role in constructing the personhoods of those who prepare food.
Holtzman, J. (2010). Remembering bad cooks: sensuality, memory, personhood. The Senses and Society 5 (2), 235-243(9)